Glossary term
MMF – Minimum Marketable Feature
The smallest set of functionality customers need in order to perceive value in a feature. Key attributes of a Minimum Marketable Feature (MMF) include addressing a specific need, solving a particular customer problem, and having a high level of quality and usability. By focusing on releasing value in smaller increments, it’s possible to reduce both time to market and business risk.
Related Subjects
MBI – Minimum Business Increment MVP – Minimum Viable Product MVE – Minimum Viable Experience
Acknowledgments
Authored by Steve Moubray
Edited by Philip Rogers
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